Simple Tips for Improving Your Web Design

There are simple factors which will determine whether your website will be a success or failure in helping you achieve your online objectives. These include factors such as the website layout, the colors used, the font and the images amongst others. It is important to hire web designers who clearly understand the essence of a good website. Well-crafted websites typically have low bounce rates and very high conversion rates that will make your website a huge asset for your business. A poorly crafted website will have very high rates of abandonment and low conversion rates.

web designer

web designer

One of the best ways to ensure that visitors exit your website as soon as they arrive is by making it difficult for them to find what they are looking for. Here are some simple tips and best practices that you can incorporate in order to ensure that visitors stay on your website for a longer duration of time:

Have a Polished and Professional Looking Logo

The logo is one of the most important aspects of your brand so it is important that it is beautiful, simple and beautifully crafted. A professional looking logo may also imply a professional approach to business. Hire a web designer capable of capturing the essence of your brand in the logo. It is also important to ensure that the logo is linked back to the homepage. That is what your web visitor expect in order to simplify the navigation process.

Add Intuitive Navigation

Navigation is one of the primary factors which contributes to stickability in a website.You can provide primary as well as secondary navigation options for visitors. If you have a confusing web layout, visitors to your website will quickly exit the web page in order to look for more accessible information. Do not put extra links and banners that distract the user from the call to action or more important information.

Get rid of the clutter

Avoid the visually overloaded website and go for simplicity in the design and layout of the web page. For example, avoid competing calls to action and avoid putting anything on the homepage that may distract someone from the main call to action. It is also important to keep the paragraphs short for ease of readability.

Strategic use of color

A good web designer knows how to use colors strategically for maximum impact on the web page. It is generally advisable to use a mostly neutral color palette. It is also important to give your website a very clean, modern and elegant look which adheres to modern design trends. The color palette that you are using should complement the logo on the web page as well as other marketing materials.

Have great and professional photography

Images are still powerful communication tools. It is, therefore, important to invest in very clear high definition images. Avoid generic images from some of the online photo-sharing websites and invest in good quality photography. Web visitors love authenticity.

Embrace Responsive Design

It is important to invest in a design that will automatically adapt to the viewing device in order to offer the user the best rendering of the web content.

Invest in Good SEO

You can have the best designed website but without SEO, no one will notice it. It is therefore important to invest in very good search engine optimization services. It is important to choose the search engine optimization companies which are at the top of their game and in tune with the latest trends in website optimization. Professional SEO companies can make a huge difference in the reach of your website and help you gain more visits and conversions. Visit at